There's always a way to include a screen shot, and it's the first thing that people are looking for. Once they've seen your product, then they'll have a place in their mind to store the facts and figures, the features and the detail. They'll have questions, too, and hopefully the writing will answer their questions.
Check out the front page for blogjet. That's better. A screenshot. And best yet -- the screen shot takes you to more screenshots. I feel like I know that product now. And if you know a product, well, you start to care about it. It's not just vapour.
That’s because I always liked screenshots and I’m proud of the BlogJet’s interface 
By the way, if you ever wondered who is this girl on the screenshot and why she’s not included in BlogJet’s distribution – this is my girlfriend Tanya.